The Power of Pricing, Strategy, and the Right Agent

by Caroline Sanabria

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How did this home go from "Just Listed" to "Under Contract" in just 7 Days AND with Multiple Offers?


When it comes to selling your home in San Antonio, timing, pricing, and a strategic approach can make all the difference.

Take 7403 Steeple Course as a perfect example—under contract in just one week, with multiple offers and full asking price secured with NO contingencies!

This wasn’t luck. It was a plan.


📊 Strategic Pricing: Setting the Stage for Success

Pricing a home isn't about guessing—it's about strategy. For this listing, I:

  • Performed a detailed market analysis

  • Looked beyond the subdivision to find true comparables

  • Considered the home’s upgrades, design, and custom features

  • Accounted for the current market, rates, buyer behavior, and seasonality

Though this was the highest-priced home in the subdivision, the data backed it. The result? A price point that attracted the right buyers without leaving money on the table.

Pro tip: Overpricing can stall a sale. Underpricing can cost you thousands. Smart pricing finds the sweet spot.


🎯 Creative, Out-of-the-Box Marketing

We don’t do average. We don’t do “list and pray.”

For this home, we delivered a fully tailored marketing campaign that included:

  • Professional media: Photos, video, storytelling reels

  • Strategic exposure: Custom website, mail marketing, agent network outreach, and high-traffic platforms

  • Social storytelling: Instagram, Facebook, TikTok, and YouTube campaigns tailored to buyer psychology

  • Event-driven open house: In this scenario, we hosted a Spring Soirée Open House to showcase the home’s lifestyle potential

  • Details that matter: We sell more than homes—we sell the lifestyle your home represents.


🤝 Client-Centric Service, Start to Finish

From the first call to the final signature, my clients are never alone.

You get hands-on support backed by our full-service team that’s committed to making your experience smooth and stress-free:

  • Our dedicated Transaction Coordinator ensures no detail is missed—from contract to close
  • We offer a concierge service to assist with utility transfers, cancellations, and the behind-the-scenes logistics most agents don’t touch
  • Every step is guided by clear communication, thoughtful strategy, and a commitment to making your life easier

Because selling your home shouldn’t be overwhelming—it should feel empowered, supported, and seamless.

At the end of the day, your success is my priority.


✅ Why the Right Agent Makes All the Difference

Not all agents are created equal. In today’s market, you need:

  • A sharp negotiator

  • A creative marketer

  • A trusted advisor who sees the big picture

Results matter. And if you’re thinking of selling, now is the time to move strategically.


💬 Ready to Talk Strategy?

Whether you're prepping for PCS season, upsizing, or downsizing—I’ve got you covered.

Let’s build a plan to sell your home faster, smarter, and for top dollar.

📩 Contact me today to start your success story.


👇 Stay Connected

Follow along at @kazanarealtygroup for more behind-the-scenes, market tips, and real estate wins!

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Caroline Sanabria

Agent | License ID: 770950

+1(210) 992-4106

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